Welcome to the Wilderness Way website!

Wilderness Way is the premier outdoor sporting-goods store on the Kenai Peninsula.  Whether you are looking for top quality outdoor gear for that long-awaited fishing adventure or hunting trip, or just gearing up for winter sports, kayaking, canoing or hiking, we have what you need.  We carry all the high quality, user-tested equipment you need to take you out into the wilderness and back again safely.  Unlike warehouse or outlet sporting-goods stores, we have an expert, knowledgeable staff that is ready to assist you in finding the perfect clothing, accessories and equipment to fit your needs.  Let us help you get ready for your next Alaskan adventure.

       If you need assistance finding a product right now, please contact us at:  

        (907) 262-3880  or  info@wildernessway.com 



  • See the new Wilderness Way Logo!
  • Check out our new winter gear!
  • Outdoor equipment rentals!


Wilderness Way owner Brian Richards (center) with two great employees who can help you find the right gear for any outdoor use   

Wilderness Way® is located  at 44370 Sterling Highway, right in the heart of Soldotna, Alaska, only a few hundred yards from  public access to the world famous Kenai River. We're easy to find, just across from Safeway in downtown Soldotna.

      We're on facebook now!

Click the icon above to check out our facebook page.


Wilderness Way's Most Popular Gear and Specials:             

 Canoes and Kayaks  Outerwear  Backpacks  Footwear Tents    Specials and bargains 

 Rip-Lipper Guide Service


 Join Our Mailing List

 Introducing the Wilderness Way Select Members List!

 By joining this completely free mailing list, you can receive our e-mail newsletter with great discounts and sale prices available only to our Select Members.  These  discounts and sale items are only available for in-store purchases, and are not transferable, but your friends and neighbors can also sign up for our mailing list at any time.  To join, simply click here, or go to the mailing list tab on the menu on the upper left of this page